Archive for March, 2005

March 26, 2005

The mad ad world!

Have been watching some cricket. Since the telecast is by DD, you get to see all the Indian commercials as opposed to localized US commercials. Of course, I have been watching the commercials rather than cricket – one out of interest and two because I am forced to. Every two minutes there is a five minute commercial break!

Comparing the variety of ads on US tv and Indian tv talks a lot about the ‘market’. Obviously why would anyone waste money if there was no money in return!

US ads: Mainly automotive and pharma (pharma ads scare me a lot though, oh man I might have this illness too, and side effects in extreme cases always cause death!) and cell phones.

Indian ads: Detergents (new one, save two buckets of water every day for India!), Pepsi (well of course in the US you dont need a pepsi or a coke ad as you dont drink water, you just drink the cola which the chain/franchise gives with your food), automotive (bikes – toooo many of them – both variety and ads; cars – few of them, not as many as the bikes), cell phones.

Of course many may argue that just watching two days of cricket, sorry Indian commercials with cricket breaks I cant talk much about India or Indian ads. True, cant deny that. But there was always this ‘fantasy’ Indian ads and that feeling that ads in India were better. Fantasy because now all of this is in history and I am extrapolating it to the present. In that sense, ads are degrading.

Consider the BSNL ad: starts with an umbical cord, kid-mom interaction (infant, toddler, teen, grown up – with of course shades of grey on the mom going thicker and thicker) and finally a phone call between mom and kid thanks to BSNL. WHAT in hell had the umblical cord to do with a phone line??
Of course, in competition for that is the pepsi “Hey Bubbly” ads with Shah Rukh Khan.

Speaking of interesting ads; this one gets me a thousand laughs all the time – the SPDR ad. You can find a link to watch the ad here. The scale ad gives me kicks, probably a reminder for me to loose some weight!

March 22, 2005

Best SE Asian/Indian Photoblog

Well I did nominate this blog – ended up in the top five:)
Now vote at photobloggies for Zishaan’s photoblog . Amazing photos from all over India! Have enjoyed most of them, and hope to see more. He is competing in the Best South East Asian or Indian Photoblog category up there. And it is listed as

Hint: Use multiple email IDs, if you love the photoblog:)

March 11, 2005


A buzz word everyone has an opinion about. We do. All of us do. We love – “India Superpower”. What it means? We dont have a clue. But we do have a direction. Each and every one in the billion+ population of ours has a direction for India.

Vision – to have a developed nation, sooner than later.
How? Simple – copycat – US is developed because it did 1, 2, 3. ^C and ^V India is developed! Wow! What a visionary?

Many a times we swallow a bitter pill sugar coated with “India the superpower”. But well – development is not an easy goal or a task.

In fact I dont think there is a consensus of what a develped country is. Indian Express is running a timepass section called “India Vs America: Let the battle begin!”. Nice to see people think about development. But too many brains – some on cloud nine, some somewhere in Antartica.

I came across this in an online magazine called The South Asian. Since it was a multi-part series, I got bored.

In my life till now, I realized one basic thing – per capita income in itself doesnt tell anything about the general population but its distribution is more important to see if a country is developed or not. Yeah, it is a no-brainer – but make careful arguements around that, please!

Do put down your thoughts. I need to understand as many aspects of development as possible.

March 10, 2005

Life at the speed of one heartbeat at a time!

The thoughts are still random, and the thoughts come fast, the time seems to go fast but life at the speed of a heartbeat at a time – just in pure physical terms seems slow. How do you slow down?

So many people to catch up with, so many people to meet, so many things to achieve, so much to do – enjoy it all hearbeat at a time. Pure joy.

Welcome spring!

If it happens once, it’s a bug.
If it happens twice, it’s a feature.
If it happens more than twice, it’s a design philosophy.

March 7, 2005

Please dont die on me

My four year old sony vaio – the hard disk seems to be dying on me:(
Now that shakes you up. The only part which Sony didnt manufacture in that seems to have problem with the rest of the machine:) Well not exactly – I did replace the hard disk more than a year ago ….. even did defrag it recently after I installed SP2. Never had a problem till then! Now it is crying to just boot!

Donations (in kind or cash) welcome!

March 3, 2005

Who am I?

Am I the one I think I am?
If not, who am I?

Coffee freak yet a tea totaller, life always is king size:)